Do they have more fun?

As I was pulling into the parking lot at my apartment complex, I saw a women with obviously dyed platinum blond hair and I wondered why she had done that? I am not sure I understand why people dye their hair blond, now dyeing it I have no issue with and for a long time I was dying my hair red. I understand if you are trying to cover gray hair or if you just want a change, but I have never really understood blond as a choice to dye your hair. I wonder if this is somehow tied back into that whole notion of beauty especially female beauty of having blond hair and blue eyes or if blond hair just seems more fun to some people. I guess I will never understand, but there are so many more stupid things that people do to make themselves potentially attractive to others such as breast implants, tummy tucks, liposuction, and other cosmetic surgery that dying your hair blond seems pretty minor, I guess.